Content supply chain & offshore creative specialist

There is a world-wide concern for global brands looking to create ever-more finessed interactions with their customers – targeting ever-smaller constituent groups, uniformly and measurably, everywhere they do business – because more personalisation equals more content. Throw together a whole load of times zones and ever-expanding volumes and consequent tighter deadlines and narrower margins and it takes a lot to keep the engines running smoothly.

But getting creative teams to work together is tough. I’m a creative, and I know – we’re awkward buggers; everything has to be just so. I’ve led production teams from India too, and I know the pressures they face to deliver.  

Technology and process is part of the answer. (Increasingly, AI might be too, but probably not in the way that you imagine.) But at its heart, this is a people problem, and the real solution lies in how you implement and use those tools to create a global web of creative collaboration based on empathy and mutual trust.

That’s where I can help, based on years of experience organising teams, designing processes and implementing technologies to make global marketing production teams work.